THE 7P'S - aka GOD!
Marketing is pretty much everything:
- Creating
- Communicating
- Delivering
- Exchanging
It is there to create an experience that connects with people and their personalities in order for them to share that desire with others, leading to consumer repeat.
One very simple way to create an idea of the fashion marketing you are analysing is the7P's, here is an outline of the types of things that go into each P...
You can use this simple method to get started when analysing fashion marketing, it works for both high street and luxury brands
Love
Livy x
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