"A Brand Is a Promise Delivered"
A Brand is:
- A Product
- A Name
- A Logo
- A Trademark
- A Service
- An Experience
- A Promise
- A Person
"It is the sum of all feelings, perceptions and experiences a person has as a result of contact with that company and its products" - Uche Okonkwo
Everything we do is designed to make people fall in love with our brand
You don't buy clothes, you buy an identity - Vincent Peters
A singular idea or concept that you own inside the mind of the prospect - Al Ries
It takes genius, faith and perseverance to create a brand
A brans is a living entity - it is enriched or undermined overtime, the product of a thousand small gestures - Walt Disney
Branding connects corporate strategy with consumer psychology
Products are made in a factory, but brands are created in the mind
A brand taps into the values and beliefs of its consumer, creating a connection and builds a loyal relationship. It generates an emotional response and provides reassurance, adding consistency to that brand.
If you build a relationship with a customer, they're more likely to buy, buy again and recommend.
Love
Livy x
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