Showing posts with label Colour Palette. Show all posts
Showing posts with label Colour Palette. Show all posts

My Taste Makers #1

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When first thinking about this task I came up with people like Alexa Chung, Blake Lively, Zooey Deschanel, Jessie J, Ferne Cotton, Rita Ora ect. . . But they were just people who inspired little bits of my fashion. It wasn't until I stopped thinking about it that my Taste Makers popped into my head, and once they had it was obvious.

1. ANDY WARHOL
HISTORY

So we all know him as King of Pop Art, however Andy Warhol had a relationship with fashion long before he gained acclaim as the artist known as the Pope of Pop. Back in the 1950s, Warhol was an illustrator for Harper’s Bazaar who contributed whimsical illustrations of dainty heels and colorful beauty products. In Empress of Fashion: A Life of Diana Vreeland, author Amanda Mackenzie Stuart writes that Vreeland, who was then a fashion editor for the magazine, and her Harper’s Bazaar colleagues would call him “Andy Paperbag” because the socially awkward Warhol would bring his illustrations to the offices in a paper bag.


"Pop art and fashion have always gone hand in hand .
- Chasseur, 2013



Warhol is the genres ‘Pop Artist’ and it is with this man that Pop Art and fashion truly meet; indeed Warhol began his career in fashion illustration. The artist’s works explore the relationship between artistic expression, celebrity culture and advertisement and this was also applied to fashion and he was a prolific fashion illustrator, carrying out commissions for many of the big names of his time, including Vogue. Warhol’s ‘ artist’s salon’ The Factory’’ a hot bed of self-expression in both art and fashion; he and his circle, which included muse and ‘Factory Girl’ Edie Sedgwick, who with her modish smoky eyes, mini-skirts, giant accessories, black-and-white motifs, remains a style icon to this day, became increasingly influential. The Warholian look, of both the man and his muses, has inspired generations of misfits and fashionista’s alike.



It wasn’t until after the end of the next decade in 1969, after he gained fame for his Campbell’s Soup cans, that Warhol decided to create the magazine that would become, as Stuart wrote, “the vehicle for drawing the young, the famous, the rich, and the interesting into Warhol’s orbit.”


Fashion regularly turned up in Warhol's magazine 'Interview' pages in various forms, the now-famous editrix André Leon Talley got his start there, as a receptionist, eventually climbing the ranks to become the magazine’s fashion editor. Fashion designers like Halston, Karl Lagerfeld and Yves Saint Laurent would turn up regularly in its pages, while photographs of models like Jerry Hall and Bianca Jagger were all about.

 Interview became one of the most influential publications during that time, not just for the fashion that appeared in it, but also the art, culture and celebrity too. It was known for the provocative interviews that were a part of its format, and each issue captured a specific time in pop culture.

TODAY

Interview’s founder may have died in 1987, but the magazine still thrives. Anybody who is somebody in fashion, film or art has appeared in the magazine. Whether it’s the store of the moment, the party of the night or the it girl of the time — they have all been in Interview. The legacy that Warhol left behind still attracts the world’s most renowned personalities — from artist Richard Phillips to model Kate Moss. Fashion still loves Warhol, as evidenced by the artist’s poppy flowers showing up on Von Furstenberg’s and Prada’s recent runways and the throngs of fashion cognoscenti who still regularly show up in Interview.

The rise of Pop Art came rushing back just last year with Topshop's popping range, and is still lingering today with Slogan T-Shirts making a bold stance! From Andy Warhol inspired print, to Mickey and Minnie Mouse motifs, Pop Art made a heroic return in a whole new take on the history of art! With fashion becoming brave and bold, the introduction of Pop Art slots in nicely, even making the extraordinary seem normal. Artists such as Roy Lichtenstein have inspired this grand challenge in the fashion world. His famous paintings and comic strips have influenced designers like Markus Lupfer and Phillip Lim, who have been designing and creating in this witty manner for years. They were definitely men well ahead of their time.














O x


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The Journey of Chloé

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For this project we have been assigned a brand of which we now need to collate images relating to that brands past and present, to create a mood board signifying Chloé's visual identity and brand DNA. From doing much research on the brand (which I genuinely really enjoyed) I found that the brands main elements were:

Femininity
Youthfulness
Free-Spirit
Gaby Aghion
Nude
Independence of Women
1952 - Parisian Fashion
Timeless
Flirty
Floaty
Capricious
Maature
Subtle
The Roundness of 'O'

The Visual Journey








The Final Outcome


Young at Heart sums up the Chloé aesthetic perfectly

O x
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My First Project

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So its time to really get stuck into the course... lets go and get arty farty! So a few weeks ago we were set our first project. To pick a designer who we liked and collect images, materials, articles, anything at all that we felt related to the designer of our choice. Once doing that we had to decide what it was about that designer that made them different to the others - what made them stand out! 
I decided to chose Urban Outfitters, although I have to say I am a major fan of Topshop, Ubran have their own unique style that is always running consistently, whereas Topshop are constantly changing their inside appearance to fit in with the latest styles and trends.

When thinking about what really makes Urban Outfitters different I came up with these points:

- Urban (obviously)
- More Experimental
- Edgy
- Industrial Materials used on the inside decor
- Wood
- Metal
- Retro, VERY RETRO
- 1950's feel to the place
- technology (they don't just sell clothes in there) 
- Vintage 

So after collating a LOT of images, my desk looked a little something like this 






After a bit more editing and quite a lot of hours at home working on it, I finally created my first mood board! Look at me adapting to the life of an artsy fashion student (without ever actually doing anything remotely similar to art...or fashion)


I have to admit, being the little geek that I am. My favourite part of the entire thing would definitely have to be going to John Lewis and going through all their material for hours, picking the right few that I wanted and looking for the most retro prints!! I loved it! 


O x
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Photoshop Virgin

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INITIAL THOUGHTS: 
SORRY WHAT? SLOW DOWN? WHAT KEY DO I PRESS? WHO?

So like a lot of others, I have up until these past few weeks, been a photoshop virgin!
To try and kick start us into the course, every Tuesday we have a little seminar on the 'dos and donts' of the photoshop empire. Although I'm finding it increasingly hard to remember all the shortcuts and tools from week to week (I definitely need to go and practice, or get it myself, better option!) 

I thought I was doing pretty well up until this week when we started to talk about contrast and how to make images appear visually engaging! It sounds so interesting and I understand its purpose, I just can't quite do all the nitty gritty bits that require you to get to that stage on photoshop!

I think I need to look up some kind of book 'Photoshop for Dummies' now that would be perfect. 

Despite the negatives I have got some positive results...


Week 1
ABOVE REVEALS ATTEMPT NUMBER 1 OF PHOTOSHOP.
learning the basics, how to open a document and add an image, how to play around with images, crop, lighten, create shapes, duplicate, and most important of all LAYERS! 
Photoshop users will know what I mean when I say LAYERS, probably the most annoying yet important part of using photoshop!






Week 2
This week we were introduced to our Brands for our first assessment, and as you can see mine is Chloe! During todays lecture and seminar we were learning about colour palettes. How to create them, why they are needed, what effect certain colours have next to each other (enhancing), their importance within the fashion industry and how they are used as a tool within advertising.







Week 3.
As there is only a week and a half left now before our assessment of our final mood boards for our given brands, during our free time today I started to play around with the images I've gained from my research and play around with mood board ideas. This week was all about Contrast and how to make images and themes stand out by their positioning, colour, texture, size and many more!

Love Livy x
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