For this project we have been assigned a brand of which we now need to collate images relating to that brands past and present, to create a mood board signifying Chloé's visual identity and brand DNA. From doing much research on the brand (which I genuinely really enjoyed) I found that the brands main elements were:
Femininity
Youthfulness
Free-Spirit
Gaby Aghion
Nude
Independence of Women
1952 - Parisian Fashion
Timeless
Flirty
Floaty
Capricious
Maature
Subtle
The Roundness of 'O'
O x
Femininity
Youthfulness
Free-Spirit
Gaby Aghion
Nude
Independence of Women
1952 - Parisian Fashion
Timeless
Flirty
Floaty
Capricious
Maature
Subtle
The Roundness of 'O'
The Visual Journey
The Final Outcome
Young at Heart sums up the Chloé aesthetic perfectly
O x
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